However, more recent years have seen established names in the casino industry look to create free-to-play online sites in order to attract new players to their brands. There was a built in market of millions of people who loved playing slot machines and other betting games, but didn’t necessarily like the idea of risking real money, and these social gaming sites and apps were perfect for them.
Social casinos have been around for a long time, but most of the early entrants into this field were created by independent software developers who saw an opportunity to attract gamblers without needing a license or any expertise in offering up real money games.
